If you are creating content on the go, you already know how much the right gear matters. The difference between a shaky, dimly lit video and a sharp, well-framed one often comes down to the tools you use. Portable lighting, phone gimbals, and quality audio gear can completely transform your work. The best part? If you are using them for business, many of these purchases may be tax-deductible.
This is not just about saving a few dollars at tax time. Understanding how deductions work can help you plan your purchases, stay compliant, and get more out of the money you invest in your creative business.
The IRS allows self-employed people and small business owners to deduct ordinary and necessary expenses for their work. According to IRS Publication 334 – Tax Guide for Small Business, “ordinary” means the expense is common in your field, and “necessary” means it is helpful and appropriate for running your business.
For a content creator, that can easily include portable lighting kits, a phone gimbal for smooth shots, or a good microphone for crisp sound. If it directly supports your work and helps you create content, it likely qualifies.
A mobile setup often includes a mix of tools you can carry and set up anywhere. You might rely on a compact ring light to brighten your face during a livestream, a lightweight tripod so you can film without holding your phone, or a lapel microphone to keep your audio clear in noisy environments. Many creators also invest in stabilizers to keep camera movement smooth or in carrying cases that protect their equipment while traveling.
According to IRS Publication 535 – Business Expenses, these kinds of purchases can be deducted as supplies or depreciated as assets, depending on the cost and how long you plan to use them. A $40 phone mount might be deducted in the year you buy it, while a $600 camera rig could be written off over several years unless you qualify for a Section 179 deduction.
If you are self-employed, your business income and expenses are typically reported on Schedule C of your tax return. The IRS Schedule C Instructions explain where each type of expense should go.
Smaller gear purchases can usually be listed under “Supplies” or “Other Expenses.” More expensive equipment might need to be recorded as a capital asset and depreciated over time, which is explained in IRS Publication 946 – How to Depreciate Property. In many cases, Section 179 allows you to deduct the entire cost in the year you buy it, but the rules can be tricky, so it is smart to double-check with a tax professional.
Good recordkeeping is not just a suggestion; it is a requirement. The IRS recordkeeping guidelines make it clear that you need to keep proof of your purchases. That means saving receipts, order confirmations, and payment records.
It also helps to make notes about how you use each item. If you use a gimbal for both your business and personal videos, you can only deduct the portion used for business. Tracking that percentage now will make tax time much easier.
The U.S. Small Business Administration recommends keeping both physical and digital copies of your records and backing them up regularly so you are covered in case of an audit.
Free gear can be great, but it still comes with tax rules. If a company sends you a $200 microphone in exchange for featuring it in your content, the fair market value of that microphone usually counts as taxable income.
The Federal Trade Commission’s Endorsement Guides also require that you disclose when you have been given a product for free or paid to promote it. That way, your audience is aware of the relationship, and you remain compliant with advertising laws.
A mobile studio can be a big investment, but when you know the tax benefits, you can plan smarter. Some creators choose to make big purchases near the end of the tax year to maximize current deductions. Others prefer to buy early so they can use the gear for more projects throughout the year.
Either way, try to line up major purchases with your quarterly financial reviews. This helps you manage cash flow and make sure you are setting aside enough for taxes. It also keeps your equipment plan aligned with your business goals instead of buying on impulse.
Your portable lights, phone gimbals, tripods, and microphones are more than just creative tools. They are business investments. When used for your work, they can improve your content, expand your opportunities, and lower your taxable income.
By following IRS rules, keeping accurate records, and reporting your expenses correctly, you not only protect yourself but also get the most out of every dollar you spend on your craft. If you combine smart planning with the right mobile setup, you can elevate both your production quality and your bottom line.
Ready to take your agency to the next level? Book a free consultation with our experts and uncover strategies to scale effectively, onboard seamlessly, and maximize your team's potential.